Bandana dyed by BUAISOU specialist indigo dyers in Tokushima.
Find the symbols for Inoue Badge Shop (in Japanese) hidden among the rows of Hanamichi faces.
Enjoy wearing the color of natural indigo.
Because the products are handmade, each item’s colors and patterns are unique.
*The dye may react to ultraviolet rays such as sunlight and discoloration may occur. Please keep away from excessive ultraviolet rays or sunlight.
BUAISOU(Indigo farmer and dyer)
Tokushima prefecture is known as the production area of Awa Indigo. We do everything from Indigo cultivation to creating dye and creation of products. The indigo dye of BUAISOU, uses a traditional technique which is called “Jigoku date” (meaning: producing hell) mixing wood lye, bran and shell-ash, followed by a fermentation process. This is the most difficult dye to produce in the world. This Indigo dye becomes a deep and beautiful color and does not run like other dyes. Together with product development, we work extensively in Japan and abroad, including workshops and exhibitions.